Barry Sadr-Hashemi has 28 years of experience as a leader and innovator in the hospitality industry. As Executive Vice President of Rezidor, Mr. Sadr-Hashemi negotiated the master franchise agreement with Carlson for the Radisson brand, thereby creating the Radisson SAS brand, and was responsible for steering Rezidor through a vast and ambitious expansion plan from 29 hotels in 11 countries in 1994 to over 200 hotels in nearly 40 countries when he stepped down to join the Azure Property Group in 2004.
