Adrian gained significant operational hotel experience from a young age in a variety of properties across Switzerland. In his career he held investment and consulting roles at UBS and PwC and worked on the buy- and sell-side of hotel transactions over €1.3bn at HVS Hodges Ward Elliott. Prior to joining Azure Hotels Adrian was part of Choice Hotels’ EMEA leadership team, where he headed Strategy & Corporate Development growing the brand’s portfolio by over 7,700 rooms. He is a graduate (BSc, hons.) of Ecole hôtelière de Lausanne in Switzerland and a CFA charter holder.